Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Search Engine Optimization
Content Marketing
Social Media Marketing
Pay-per-click Marketing
Affiliate Marketing
Native Advertising
Influencer Marketing
Email Marketing
Mobile Marketing
Desire Infotech is the oldest institute in Ahmedabad for any technology. With time Desire Infotech has developed its own methodology to teach any course. Now Digital Marketing course is designed by Industry experts and lectures are delivered by them only to fresher students. That is the reason any student can learn easily and get updated training according to company standards.
How do Search Engines work?
Indexing & Crawling Basics
Optimizing Crawl Budget
Intro to SEO
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool
HTML Basics
Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Technical SEO
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
Mobile SEO
App Store Optimisation
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search
Schema markup
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Link Building
What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
Social SEO
Quora
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO
Local SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations
Backlink Audits using SEMrush.com
Backlink audit of one website
How to audit backlinks of competitors and gain insights?
SEO Audits
What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console
Algorithm Updates
History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO
Measurement with Google Analytics
Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting
SEO Resources, Careers in SEO
Top Blogs to follow for SEO
Free Learning Resources – Moz, Google Analytics
A career in SEO
Introduction to SEM – Fundamentals & Case Studies
Consumer Journey
What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Ad
Ad Formats
Ad Text Policies
Ad Text Best Practices
DKI
Ad Extensions
Keyword Research
Tools – Keyword Planner & Estimator
Keyword Match types
Keyword Strategies
Landing Page
Bidding and Budget
Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo
Shopping Campaigns – Introduction
What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips
Getting Started with Social Media Marketing Introduction to Social Media Facebook Marketing Creating Content for Facebook & Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable
Tools for Content Creation Facebook Marketing What is Facebook Marketing
Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager
How does Facebook Advertising Work?
Facebook Ad Campaign Objectives
Facebook Ad Targeting
Instagram & LinkedIn Marketing Marketing on Instagram
Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram
Analytics & Measurement
Instagram Ads
LinkedIn as a Marketing Platform
LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
Twitter and Snapchat Marketing Twitter Marketing
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
Snapchat for business
Building a following
Driving Engagement
Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy Pinterest Marketing
Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement
Social Media Marketing Tools
Hootsuite
Buffer
TweetDeck
Sprout Social
Crafting a Successful Social Media Strategy
10-step framework to crafting a successful Social Media strategy
Building Content That is Inherently Shareable
Creating Content for multiple platforms
Generating content ideas and building a plan
Effective Content Distribution
Evaluating SuccessIm
Deliverability
Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Conversation
Relevance
Incentives
Timing
Creative & Copy
Attributes
Effective Creative Introducing
CRABS- Does your Emails have Crabs?
Email Template Model
Best Practices
NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
Nurturing & Automation
Tools to Enhance Lead Nurturing
Enhance Better Reach
Analyze Behavior Patterns
Analytics
Automation and More
Resources to do situational analysis and progressive updates
Customer Personal Toolkit
Complete Email Marketing Worksheet
Content Editorial Calendar
Digital Marketing Strategy Toolkit
Email Contact Strategy Template
Email Campaign Calculator
Email Marketing Health Check
Structuring Digital Marketing Team
Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
Email Automation Introduction to Automation
What is Automation?
How does it Work?
What are the Benefits?
Choosing an Automation Platform
Features & Functions Available
What are Workflows? How to Create a Workflow?
Cost
Most Widely Used Platforms
Simple Automation Functions from MailChimp
Click to Reply Options – Demonstrated
Other Features Explained
Results – Demonstrated – Practical